1. Fresh coffee tastes irresistibly good!
Have you ever asked your favourite barista why the coffee tastes so much better at her place than at all the other places? Do it. She most likely gets her coffee from a roastery that uses selected beans and delivers them fresh. There are almost twice as many flavour notes in coffee as in wine. These are brought out by the essential oils. Unfortunately, these oils evaporate quickly and the coffee becomes flat and boring. About a week to 10 days after roasting, the flavour is most pronounced, after that the coffee loses its intensity. Therefore, you should buy your coffee from a roastery that tells you when the coffee was roasted. Or even better - roast it yourself. By the way, you can easily store the raw beans for many months.
2. Good coffee is a matter of taste!
Do you only drink coffee with milk - or purely on principle? Do you prefer coffees with a fruity acidity - or do you not like them at all?
As diverse as coffees are, so different is one's own taste, and the more you engage with it, the more you want to try: coffees from Central America, from Kenya or Ethiopia. Coffees from the highlands or wild-grown coffee. Catuai, Bourbon, Sidamo, and many other varieties. Clearly washed coffee or sweet dried coffee. And with the way you roast it, each coffee tastes completely different.
Like with wine, you can build up a small stock of green coffees and roast exactly the coffee you feel like at the moment.
3. Roasting coffee yourself saves money!
Yes, of course. You can save money. And you can even sell the coffee and earn a little extra. But let's be honest: You only need the "saving" argument to explain your new hobby to your partner. In reality, we all care about point 4:
4. Roasting coffee yourself is simply fun!
Watching the small, hard, green beans change; how they turn yellow, cinnamon, brown, and black; how they grow bigger and crack open. That's just fun. Especially exciting after roasting: Did it work? Does the coffee taste good? Is the crema beautiful? What can I do better next time? Even more fun is roasting and drinking coffee together with friends and people who share this passion. Therefore, we hope that the home roasting community in Switzerland will soon grow larger and we will regularly exchange ideas. If we can do something for you and if something is missing, feel free to contact us at any time!
Survey
We wanted to know exactly and therefore asked our customers why they roast their own coffee. Among all those who answered the survey, almost 60% roast coffee for themselves. However, about every third person also roasts occasionally for friends. Less than 10% also sell the coffee, so most home roasters are truly enthusiasts who roast for themselves.
